The Holidays Aren’t Stopping Homebuyers This Year

Black Friday and Cyber Monday are behind us, but the search for the perfect holiday gifts is still going strong. This year, there’s another group of “holiday shoppers” making moves: homebuyers.

Even as we head into winter, buyers are actively looking for their dream homes — and the numbers show just how busy the market is.

Showing Activity Is Up Across the Country

Each month, ShowingTime releases its Showing Index, which tracks the average number of appointments for active U.S. home listings. The latest report highlights a huge increase in activity:

“The Showing Index reported a 60.9% jump in nationwide showing traffic year over year in October, the sixth consecutive month to see an increase over last year.”

Here’s how the activity has grown by region compared to last year:

• Northeast: +65.5%

• West: +64.7%

• Midwest: +55.7%

• South: +54.7%

Clearly, buyers are out in full force — not just in the traditional spring and summer seasons, but now during the holidays as well.

Why Is Buyer Traffic So High?

A few factors are driving this surge:

• Mortgage Rates Are Still Attractive
  Low borrowing costs continue to motivate buyers. Even compared to recent years, rates are appealing, giving buyers more purchasing power.

• The Market Is Moving Beyond Earlier Uncertainty
  Many buyers paused plans earlier in the year due to economic uncertainty. Now, confidence is returning, and people are ready to make moves.

The combination of these factors is keeping the market active well into winter — a time many traditionally thought of as slow for real estate.

What This Means for Sellers

If you’ve been waiting for spring to list your home, this winter might be the perfect opportunity instead. There are buyers of all types in the market right now:

• First-time buyers looking for their starter homes

• Move-up buyers searching for a larger or better-suited home

• Move-down buyers ready to scale into something new

Your potential buyer could very well be searching for a home in your neighborhood right now.

Bottom Line

Holiday season isn’t just for gifts — it’s also a great time for home sales. With strong buyer activity, low mortgage rates, and motivated buyers in every market segment, listing your home this winter could put you ahead of the spring rush.

Finding ways to make your credit score better could help you get a lower mortgage rate. When you’re ready to get the process started, let’s connect.