Your House Didn’t Sell. What Now?

When your home doesn’t sell, it’s more than disappointing—it’s personal.

You prepared for the next chapter.
You told friends and family you were moving.
You pictured what life would look like next.

And then… nothing happened.

It’s completely normal to feel frustrated, confused, or even embarrassed. But here’s the most important thing to remember:

Just because your home didn’t sell the first time doesn’t mean it won’t sell.

In most cases, the issue isn’t the house—it’s the strategy.

The Right Strategy Makes a Big Difference

Data from REDX shows:

  • 54% of homeowners who relisted with a different agent sold their home

  • Only 36% sold when they relisted with the same agent

You deserve better odds than that.

So let’s talk about what may have gone wrong—and how a fresh approach can change the outcome.

1. Pricing May Have Worked Against You

Many sellers price their homes hoping to match what neighbors got during the 2021 market frenzy. But today’s buyers are more selective.

Even being slightly overpriced can cause buyers to skip your listing. And once a home sits too long, it loses momentum.

The fix:
Get a fresh pricing analysis based on today’s market, not yesterday’s. Often, a small adjustment—sometimes around 4%—is all it takes to attract serious buyers.

2. The Home Didn’t Make a Strong First Impression

Buyers decide quickly. If photos didn’t stand out, staging was off, or small details were overlooked, many buyers may have passed without ever scheduling a showing.

Things like:

  • Scuffed walls

  • Outdated lighting

  • Minor repairs

can quietly turn buyers away.

The fix:
Look at the home with fresh eyes. Simple updates like new paint, better lighting, refreshed landscaping, or improved photos can completely change how buyers respond.

3. The Listing Didn’t Get Enough Exposure

Posting a home online and hoping for the best isn’t enough anymore.

Top agents use:

  • Targeted digital marketing

  • Social media campaigns

  • Video content

  • Custom listing strategies

to get the home in front of the right buyers.

The fix:
With the right pricing, presentation, and marketing plan, your home can still sell—and sometimes faster the second time around.

4. Negotiations May Have Been Too Rigid

In today’s market, flexibility matters. Buyers often expect some level of negotiation—whether that’s repairs, closing costs, or other concessions.

The fix:
Be open to creative solutions. Home values have risen significantly over the past five years, which often gives sellers more room to work with buyers without hurting their bottom line.

Bottom Line

If your home didn’t sell, it doesn’t mean you failed—and it doesn’t mean you’re stuck.

Same house. Different strategy. Better results.

If you’re ready to understand what held your sale back and how to get it right this time, let’s take a fresh look together. Sometimes a few smart changes are all it takes to get your move back on track.

Finding ways to make your credit score better could help you get a lower mortgage rate. When you’re ready to get the process started, let’s connect.

Jeremy Kilbourne

Jeremy is Arch Mortgage North’s Lead Loan Officer. Bringing experience, compassion and creativity to the mortgage lending process, Jeremy loves helping clients achieve their home ownership goals.

Previous
Previous

Turning a House Into a Home: The Benefits You Can Actually Feel

Next
Next

Headlines Have You Worried about Your Home’s Value? Read This.