Homebuyers Are Going on a Shopping Spree This Winter
Black Friday and Cyber Monday are behind us, but while many shoppers have finished their holiday shopping, there’s another group of buyers still very active this season — homebuyers.
Experts are predicting that the real estate market will remain busy throughout the winter, making this an excellent opportunity for sellers. If you’re considering listing your home, you don’t have to wait until spring — the market is already heating up.
Buyers Are Active This Winter
Recent lifestyle changes — from remote work to career transitions and early retirements — have prompted many people to start searching for their next home sooner rather than later.
Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), predicts:
“Compared to other past winter seasons, this winter season’s sales activity will be stronger…there will be more sales compared to pre-pandemic winters going back all the way to 2006.”
In other words, there are more buyers in the market this winter than in a typical year, meaning your home has a higher chance of attracting attention.
More Buyers = More Opportunities for Sellers
Danielle Hale, Chief Economist at realtor.com, sums it up simply:
“Sellers can expect to see plenty of buyers.”
A busy market can lead to multiple offers or even a potential bidding war. This gives you the chance to choose the best offer and terms for your unique situation, making this winter a potentially winning season for sellers.
Bottom Line
If you’ve been thinking about selling your home, now is the time to act. Buyers are actively searching, homes are in demand, and your property could stand out in a less crowded winter market.
Let’s connect today to discuss why selling this holiday season could be the gift that keeps on giving — and help you make the most of the winter 2025 market.
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