If You Think the Housing Market Will Slow This Winter, Think Again.

From low mortgage rates to changing homeowner needs, Americans have more reasons than ever to buy a home. Experts are reporting strong activity, creating an unseasonably busy winter housing market this year.

As we move from fall into winter, here’s what industry leaders are saying about current momentum and what it means for buyers and sellers in early 2026.

Expert Insights on the Market

Lawrence Yun, Chief Economist, National Association of Realtors (NAR):

“This solid buying is a testament to demand still being relatively high, as it is occurring during a time when inventory is still markedly low. Gains coming into the winter assure that total existing-home sales will remain strong, shaping up to be one of the best performances in years.”

Odeta Kushi, Deputy Chief Economist, First American:

“Purchase applications continue to point to strong activity. Low mortgage rates and demographic demand support this strength, even as affordability and inventory challenges remain.”

The M Report:

“Housing demand in the U.S. is at a fever pitch, defying the typical seasonal slowdown during winter months.”

Mark Fleming, Chief Economist, First American:

“Strong demographic demand will continue to act as the wind in the housing market’s sails.”

What This Means for the Winter Market

  • Buyers are active and competing for homes, keeping the market vibrant.

  • Momentum from fall is carrying into winter, meaning this season is busier than usual.

  • Low inventory combined with strong demand could create opportunities for sellers to receive multiple offers.

Even though winter is traditionally a slower time in real estate, 2025 is shaping up to be anything but typical.

Bottom Line

If you think the housing market slows down in winter, think again. Buyers are motivated, inventory is tight, and momentum is strong.

Whether you’re looking to buy a home, sell your house, or both, now is the time to plan your move. Let’s connect to determine how you can take advantage of the winter 2025 market and make your next move a success.

Finding ways to make your credit score better could help you get a lower mortgage rate. When you’re ready to get the process started, let’s connect.

Jeremy Kilbourne

Jeremy is Arch Mortgage North’s Lead Loan Officer. Bringing experience, compassion and creativity to the mortgage lending process, Jeremy loves helping clients achieve their home ownership goals.

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