Why 50% of Homes Are Selling for Under Asking and How To Avoid It

If you’re still expecting multiple offers over asking, it’s time to reset. That frenzied seller’s market is behind us. Here’s what the numbers show:

From Frenzy to Normal

• Right now: About 50% of homes are selling for less than asking price (Cotality data).

• 2018–2019: 50–55% sold under asking – this was normal.

• 2021–2022: Only 25% sold under asking – thanks to record-low rates and high demand.

• 2025: We’re back to about 50% selling under asking – a more typical market.

This isn’t bad news. The rapid price spikes of the past few years weren’t sustainable. The market is simply finding balance again.

Why This Matters for Sellers

Your pricing strategy is now more important than ever.

• A few years ago, you could overprice and still get multiple offers.

• Today, buyers have more choices, tighter budgets, and less urgency.

• Your first two weeks on the market are crucial—miss the right price then, and your listing risks going stale.

The Formula for Success

Sellers who price too high end up with:
❌ Price cuts
❌ Low offers
❌ Longer time on the market

But sellers who adapt are still winning. Remember:
➡️ If 50% of homes are selling under asking, the other 50% are selling at or above asking—with the right strategy.

Here’s how:

1. Prep your home. Handle repairs and touch-ups to make your listing shine.

2. Price smart from day one. Use real sales data, not just list prices.

3. Stay flexible. Be ready to negotiate on repairs, closing costs, or timelines.

Bottom Line

The market has shifted, but your home can still sell for top dollar—if you plan for today’s conditions, not yesterday’s.

Let’s talk about what buyers in our area are paying right now. With local expertise and the right strategy in those key first two weeks, you can still come out ahead

Finding ways to make your credit score better could help you get a lower mortgage rate. When you’re ready to get the process started, let’s connect.